Viewing posts categorised under: Hawthorn Power Monitor

Hawthorn Power Monitor | February 2015

Hawthorn Power Monitor | 0 comments | by The Hawthorn Group

Social media is driving net metering, distributed generation conversation … peaking at nearly 600% more mentions than traditional news We know from previous analysis that pro-renewable, environmentalist content on Twitter is the biggest driver of social media discussion around energy issues, where it trends highly positive for solar and other renewables … with utilities getting […]

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Hawthorn Power Monitor June 2014

Hawthorn Power Monitor | 0 comments | by The Hawthorn Group

  Turns out the EPA’s proposed carbon rule wasn’t about coal Even with all the “hype” around the EPA’s proposed carbon regulations, solar and renewable energy continued to dominate the conversation. EPA’s proposed carbon rule was revealed with an abundance of sunshine, but not the type you may think. When EPA announced their proposed carbon […]

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From breaking news to issues management Twitter rules…and that’s not good news for electric utility companies.

Hawthorn Power Monitor | 0 comments | by The Hawthorn Group

Only 22% of the energy and electric utility discussion took place in the traditional media. Thirty-eight percent of the energy and electric utility conversation took place on Twitter (microblogs) and social networks (Facebook), with only 22% coming from traditional news sources like newspapers and television. The bulk of the conversation on social networks took place […]

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Solar energy dominates national energy discussion – eclipsing talk of high electric bills and climate change

Hawthorn Power Monitor | 0 comments | by The Hawthorn Group

Think your customers are just talking about high electricity bills?  Think again.  This month’s Hawthorn Power MonitorTM finds significantly more people are talking about what fuels their electricity than high electric bills or climate change.  Between early February and late April, of the overall electric utility conversation in social and traditional media, significantly more people […]

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The energy and electric utility industry was the source of over three-and-a-half million “conversations.”

Hawthorn Power Monitor | 0 comments | by The Hawthorn Group

Driven by politics and the media Obamacare captures more attention, but the energy and electric utility discussion is enormous and organic.  Compared to the three-and-a-half million discussions about energy and utilities that trended positive overall, Obamacare garnered over eight million – largely negative – mentions between early February and late April in social and traditional […]

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