Viewing posts categorised under: Utility Articles

Better outreach needed to dispel confusion about efficiency

Utility Articles | 0 comments | by The Hawthorn Group

A recent study by the marketing firm KSV found that 86 percent of homeowners believe energy efficiency will make the world better. But the same study found that fewer than half of the respondents invested in energy efficiency measures. Why is that? The Hawthorn Group’s own research is consistent with these findings, and I believe […]

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Survey says: electric customers applaud utility service

Energy News | 0 comments | by The Hawthorn Group

  Kathleen Wolf Davis | | Mar 15, 2015 By John Ashford When it comes to keeping the lights on and restoring power, residential customers give their investor-owned electric utilities top marks. According to a Hawthorn Group/TargetPoint nationwide poll of IOU residential customers, almost 80 percent answered positively when asked about their utility company’s […]

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