In-depth research—from issue analysis to opposition research and broader audience surveys—forms the strategic underpinnings of every Hawthorn communications campaign. We believe well-designed research – analyzed and utilized properly – serves as a valuable investment in understanding what both the broad public and more discerning policy influencers know about public policy issues and how their opinions and actions can be shaped. Survey research is also used to precisely target key audiences and create and fine-tune effective themes and messages.
We have a full range of tools at our disposal, including extensive capabilities in focus group design and moderation, as well as survey questionnaire development and analysis. We are strong advocates for advanced regression techniques and client-specific models to identify which messages and facts have the greatest impact on support for a certain position or the propensity to act in a certain way.