Liam Goodwin has returned to The Hawthorn Group as Director of Client Services, responsible for helping to develop and manage client programs and budgets and aligning Hawthorn’s resources with client needs.
He was previously manager of research for Golin, an Interpublic Group (NYSE: IPG) public relations agency based in Chicago, where he was responsible for creating and managing research plans for Golin’s primary research hub (GolINTEL). In this role, he created surveys, moderated focus groups, and conducted research for a variety of corporate and non-profit clients.
Prior to Golin, Liam began his career at Hawthorn as a research intern and advanced to senior research associate. He also worked on a U.S. Senate campaign in Georgia, in the U.S. House of Representatives, and for Data Trust, a political data company. He received a B.A. in political communications and political science and a Master of Public Policy from George Washington University.