Every situation and every client is unique, but there are some basic Crisis Management lessons we have learned over the years:
- Everything will become public. Staying under the radar is not an option.
- Issues move through organizations/communities/globe in an instant.
- The volatility of the political and economic environment has magnified the severity and importance of everyday business issues.
- Public trust of business is at an all-time low, and critics will use your problems to their advantage.
- You cannot isolate an operating incident. A crisis will impact the entire corporate entity.
- Organizations must react quickly and authoritatively, which requires advance preparation and on-going training and practice.
- Decisive action mitigates the severity (and longevity) of an event.
- Protecting corporate reputation and management credibility are vital to survivability.
The key factors that distinguish those companies that avoid, mitigate and manage crisis successfully from those that don’t: a preparedness culture; a corporate-wide approach to Issues Management; and frequency of training.