Whatever the advocacy challenge—managing public affairs issues, creating targeted customer campaigns, or championing general corporate images against financial threats and media crises—the fundamental role of strategic communications was best defined by Aristotle 2,500 years ago

To that classic definition, all the modern era adds are modern techniques: from websites to blogging to Facebook…from grassroots to GrassTops…from lifestyle targeting to consumer profiles…from opposition research to industry intelligence…from industry coalitions to individual networking…from traditional advertising to innovative marketing…from community relations to social responsibility…from lobbying to philanthropy…from media relations to creating new media…all applications of modern techniques…all classically driven by strategies based on finding “all available means of persuasion”.

Mindful of this, Hawthorn provides strategic communications counsel, finding and applying all available means of persuasion…blending all the available tools into the art of advocacy.