OUR SERVICES

ADVOCACY

Hawthorn is a leader in taking political campaign techniques and applying them to winning corporate and association advocacy campaigns.



ADVOCACY

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STRATEGIC COMMUNICATIONS

At Hawthorn, we believe being strategic in communications means all plans, messages and tactics must support the achievement of a client’s business goals.



STRATEGIC COMMUNICATIONS

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CRISIS MANAGEMENT

Hawthorn works with corporate management and boards to identify and mitigate corporate-wide issues, risks and vulnerabilities.



Crisis Management

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Letter from our Chairman
Whatever the advocacy challenge, the fundamental role of strategic communications was best described by Aristotle’s definition of rhetoric 2,500 years ago. To that classic definition, all the modern era adds are modern techniques: from websites to Twitter…from grassroots to GrassTops…from opposition research to industry intelligence…from industry coalitions to individual networking…from traditional advertising to content marketing…from community relations to social responsibility…from lobbying to philanthropy…from media relations to social media campaigns…from microtargeting to big data…all applications of modern techniques…all classically driven by strategies based on finding “all the available means of persuasion.” Mindful of this, Hawthorn provides strategic communications counsel, finding and applying all available means of persuasion…blending all the available tools into the art of advocacy.
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About Us

We are Masters of the art of advocacy, experienced in key industries, and genuine experts on local markets.

The Hawthorn Group, L.C., is an international public affairs company of senior political and corporate communications specialists. Hawthorn helps solve communications problems – public policy, media, crisis, customer, community, financial and employee – for corporations, associations and non-profit organizations.Based in Alexandria, Virginia, Hawthorn operates a premier national affiliate network of more than 50 regional agencies to provide on-site intelligence and support for its clients.

Strategic Communications

At Hawthorn, we believe being strategic in communications means all plans, messages and tactics must support the achievement of a client’s business goals.

Crisis Management

The Hawthorn team provides senior level advice on preparedness, as well as real-time  management of adverse incidents to management and boards of directors. Our experience spans a wide range of issues, from industrial spills and accidents, to workplace violence, to data breach, management turnover, to product recall.

Advocacy

Hawthorn is a leader in taking political campaign techniques and applying them to winning corporate and association advocacy campaigns. Best known for its Grassroots and GrassTops programs, Hawthorn specializes in game-changing integrated campaigns that include all the elements needed to win – whether the challenge is a local plant siting or impacting regulations or legislation at the local, state or federal levels.

 

MEET THE TEAM

Our commitment to serve each and every client of ours respectfully, discreetly, professionally and has helped us win the loyalty of comprehensive clients of all starting from individuals troubled with family lawsuits or giant corporate dealing with default lawsuits. At our firm, we aim to you but the best legal solution for your case. Our law firm consists of remarkable team of expert trial attorneys in just about every field of law you can name, and it is because of this nature of the legal services we provide, our firm has been able to stay ahead of its league for decades.
John Ashford
Chairman

Once a country and western disc jockey, John Ashford is now Chairman and CEO of The Hawthorn Group, L.C., the international public affairs and public relations firm he co- founded in 1992. Drawing on communications and public affairs experience gained in hundreds of successful political and corporate campaigns, Ashford now provides senior counsel to Hawthorn clients across the country and around the world. Raised in a small farm community, Ashford first appeared on the political scene in his native Missouri. When he was only 26 years old, the Kansas City Star had already called him a “political kingmaker.” After staff work on Capitol Hill for members of the U.S. House and Senate, Ashford spent a decade with the legendary political consultant Matt Reese. Together they worked in more than 200 candidate and corporate campaigns around the world and pioneered the adaptation of political grassroots techniques to serve Fortune 500 companies. Attending Missouri Valley College, where his father was a Hall-of-Fame football coach, John instead studied classics and ancient Greek, earning a B.A. in philosophy. He received his Masters in Public Administration from Harvard University’s John F. Kennedy School of Government. He is a member of the American Association of Political Consultants, The National Press Club, The Harvard Club, The International Churchill Society, the American Guild of Organists and the Scotch Malt Whisky Society. He lives in Old Town Alexandria, Virginia and is the father of a 17-year old son and 15-year old daughter.

John McGrath, M.D.
Vice Chairman

As Vice Chairman, Dr. McGrath brings extensive experience in strategic policy communication and healthcare consultation to the Hawthorn Group.

Dr. McGrath has served as a consultant on crisis consultation and intelligence issues to the U.S. Departments of Defense, State, and as a policy advisor to the Office of the Surgeon General. He has also served as a member of, or consultant to, numerous federal and state commissions, and as an advisor to several governors.

Larry Walsh
Vice Chairman

Larry Walsh is a senior advisor to corporate management and boards on a broad range of issues related to crisis preparedness and reputation management. As Vice Chairman of the Hawthorn Group, he works with companies around the globe to develop and implement issues management programs and to provide real-time crisis management support. He also serves as a Senior Consultant to Marsh, the world’s leading risk advisor, on crisis planning and response.

Walsh has more than 25 years experience in public affairs and issues management, including: restructuring and bankruptcy, shareholder litigation, management turnover, government inquiries and data theft and breach. And, he has advised companies—from financial services, to consumer products, to healthcare—and industry trade groups on the development and implementation crisis management programs, including communications planning and training.

Suzanne Hammelman
Chief Comm. Ofc.

With 30 years of hands-on experience creating and managing research-based communications programs for candidates, corporations, and associations, Ms. Hammelman works with clients to find creative, cost-effective solutions to their internal and external communications problems. She is a recognized expert at developing precisely targeted grassroots campaigns that identify and activate unexpected sources of support and utilize effective, non-traditional methods to change opinion and actions.

Hammelman manages successful, long-term programs for several of Hawthorn’s largest corporate and coalition clients. She created and managed a multi-million dollar national grassroots membership organization that successfully moved public opinion and positively impacted public policy decisions at the local, state and federal levels. Hammelman has created and implemented successful external communications programs for heavily regulated industries. She created an award-winning internal community and grassroots program for another Fortune 500 company that brought together management and employees from dozens of facilities.

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HAWTHORN INSIGHTS

First families fade, new stars steal spotlight

A View From Across the Potomac | 0 comments

To Hawthorn Friends & Family   I will leave to all the other pundits to be obsessed with this week’s GOP debate . . . who won (Carly Fiorina — ??) and who lost (I’m tempted to say the American Voters — ??) . . . and whether, to borrow from Churchill, for Donald Trump […]

The Donald: Trumped by history?

A View From Across the Potomac | 0 comments

To Hawthorn Friends & Family Even knowing – and, in many a case, grateful – there is only one Donald Trump, political historians look for models that can help us understand and predict this political tsunami. Yesterday, The Hill published my comments on some of the possible Trump predecessors from 20th century American politics. It […]

Better outreach needed to dispel confusion about efficiency

Utility Articles | 0 comments

A recent study by the marketing firm KSV found that 86 percent of homeowners believe energy efficiency will make the world better. But the same study found that fewer than half of the respondents invested in energy efficiency measures. Why is that? The Hawthorn Group’s own research is consistent with these findings, and I believe […]

Survey says: electric customers applaud utility service

Energy News | 0 comments

  Kathleen Wolf Davis | IntelligentUtility.com | Mar 15, 2015 By John Ashford When it comes to keeping the lights on and restoring power, residential customers give their investor-owned electric utilities top marks. According to a Hawthorn Group/TargetPoint nationwide poll of IOU residential customers, almost 80 percent answered positively when asked about their utility company’s […]

OUR PORTFOLIO

Since its founding in 1992, the Hawthorn Group has had the opportunity to work on projects across the country and around the world. Some examples of our work, and the successful strategies we’ve utilized on behalf of our clients, are outlined below: