At Hawthorn, we believe being strategic in communications means all plans, messages and tactics must support the achievement of a client’s business goals.
The Hawthorn team provides senior level advice on preparedness, as well as real-time management of adverse incidents to management and boards of directors. Our experience spans a wide range of issues, from industrial spills and accidents, to workplace violence, to data breach, management turnover, to product recall.
Hawthorn is a leader in taking political campaign techniques and applying them to winning corporate and association advocacy campaigns. Best known for its Grassroots and GrassTops programs, Hawthorn specializes in game-changing integrated campaigns that include all the elements needed to win – whether the challenge is a local plant siting or impacting regulations or legislation at the local, state or federal levels.
Letter from our Chairman
Whatever the advocacy challenge, the fundamental role of strategic communications was best described by Aristotle’s definition of rhetoric 2,500 years ago. To that classic definition, all the modern era adds are modern techniques: from websites to Twitter…from grassroots to GrassTops…from opposition research to industry intelligence…from industry coalitions to individual networking…from traditional advertising to content marketing…from community relations to social responsibility…from lobbying to philanthropy…from media relations to social media campaigns…from microtargeting to big data…all applications of modern techniques…all classically driven by strategies based on finding “all the available means of persuasion.” Mindful of this, Hawthorn provides strategic communications counsel, finding and applying all available means of persuasion…blending all the available tools into the art of advocacy.
Hawthorn In The News
First families fade, new stars steal spotlight
TheHill.com – John Ashford
I will leave to all the other pundits to be obsessed with this week’s GOP debate . . . who won (Carly Fiorina — ??) and who lost (I’m tempted to say the American Voters — ??) . . . and whether, to borrow from Churchill, for Donald Trump it was “perhaps not the beginning of the end, but surely the end of the beginning.” Frankly, no matter how certain the pundits’ voices, none of us will really know anything until we see the next round of polling, well into early next week.
The Donald: Trumped by history?
TheHill.com – John Ashford
There is only one Donald Trump, political historians look for models that can help us understand and predict this political tsunami. Yesterday, The Hill published my comments on some of the possible Trump predecessors from 20th century American politics…