Whatever the advocacy challenge, the fundamental role of strategic communications was best described by Aristotle's definition of rhetoric 2,500 years ago.

To that classic definition, all the modern era adds are modern techniques: from websites to blogging to Twitter…from grassroots to GrassTops…from opposition research to industry intelligence…from industry coalitions to individual networking…from traditional advertising to innovative marketing…from community relations to social responsibility…from lobbying to philanthropy…from media relations to social media…all applications of modern techniques…all classically driven by strategies based on finding “all the available means of persuasion.”

Mindful of this, Hawthorn provides strategic communications counsel, finding and applying all available means of persuasion…blending all the available tools into the art of advocacy.